Innovating the food and beverage industry with fresh standards and trends
Destination Eats was founded in 2008, with its first venture being the highly successful Hard Rock Café in Phuket. Since then, the company has continued to innovate and expand, driven by a passion for bringing unique and exciting dining experiences to customers across Thailand.
In 2014, DE opened its first Hooters restaurant, which marked a major milestone for the company. This success paved the way for a multi-franchise development agreement with Hooters in 2015, securing exclusive brand rights for the region.
The COVID-19 pandemic presented significant challenges for the food and beverage industry, but DE remained resilient and adaptable. In response to the rise of food delivery services, the company ventured into the virtual kitchen space in 2020, launching several successful brands.